homechoice is a leading South African homeware retailer. For 40 years we’ve helped our customers create beautiful homes they love with an innovative range of quality products they can afford.

The Sales Associate is responsible for delivering an exceptional in-showroom customer experience by converting customer visits into sales through effective product demonstration, needs analysis, and accurate order processing. The role focuses on frontline sales execution, customer service, administration, and adherence to operational standards, supporting the Store Supervisor and Showroom Manager in achieving sales and service outcomes.

What you will love doing in this role

Sales Execution & Conversion

• Actively engage customers on the showroom floor to understand their needs and convert interactions into sales.
• Demonstrate products effectively, clearly communicating features, benefits, pricing, and promotional offers aligned to the current catalogue.
• Achieve individual sales targets, conversion rates, and productivity expectations.
• Support acquisition activities, including account openings and order processing.

Customer Experience

• Deliver a consistently positive, professional, and customer-focused sales experience.
• Guide customers through the full customer journey, including product selection, ordering, payments, and after-sales processes.
• Resolve basic customer queries and escalate complex issues to the Store Supervisor or Showroom Manager.
• Build customer trust through accurate information, ethical selling, and clear expectation setting.

Product Knowledge & Pricing Accuracy

• Maintain strong knowledge of products, categories, pricing, and promotions.
• Ensure all selling and quoting is accurate and aligned to approved catalogues and systems.
• Stay informed of product updates, promotions, and sales initiatives.

Administration & Order Processing

• Capture customer orders, documentation, payments, refunds, and credits accurately and timeously.
• Ensure all required customer documentation is complete and compliant.
• Maintain accurate records and system entries to support reporting and audits.

Stock Handling & Showroom Standards

• Support basic stock handling activities, including receiving assistance, stock movement, and floor replenishment.
• Ensure products are handled with care to prevent damages.
• Maintain high standards of housekeeping, visual presentation, and merchandising on the sales floor.
• Follow stock control procedures and report discrepancies or risks.

Compliance, Quality & Risk Awareness

• Adhere to all policies, procedures, quality standards, and internal controls.
• Follow cash handling procedures when processing payments, refunds, or credits.
• Participate in required training, inductions, and policy sign-offs.
• Escalate risks, errors, or non-compliance to the Store Supervisor.

Teamwork & Performance Support

• Work collaboratively with team members to achieve showroom targets.
• Support promotions, campaigns, and activations as instructed.
• Be flexible in supporting operational requirements, including shifts, weekends, and public holidays.

What you’ll need to do this role

• Grade 12 / Matric (minimum requirement).
• Minimum 1 years’ retail sales experience.
• Customer-facing sales experience within a target-driven environment.
• Availability to work shifts, weekends, and public holidays.
• Homewares retail experience (advantageous).
• Clear credit and criminal record.

What we will love about you

• Customer-focused with a strong service mindset.
• Persuasive, confident, and professional communicator.
• Detail-oriented with a focus on accuracy and quality.
• Resilient, adaptable, and able to work in a fast-paced environment.

Behaviors we love

• Wow my customer
• Walk in my customers’ shoes
• Deliver on my promises
• Deliver insight-led solutions my customers need
• Treat the business as my own
• Take accountability
• Be curious, creative & explore opportunities
• Do it right & at the right time
• Play as a team
• Be helpful
• Be inclusive
• Find the fun